I have come to the conclusion that quite a large majority of the British public see politicians as people on those dreadful 'reality shows' on TV. They will choose a candidate who is 'funny', 'bumbling', 'dishy', 'woefully inadequate' etc. (I don't myself watch these ghastly programmes, but I'm thinking of 'I'm A Celebrity', 'Strictly Come Dancing' etc.) People don't generally see that looks and personality aren't as important as competence, integrity, political experience and effectiveness, regard for the needy not the rich and so on.
If a General Election is called, I will vote Labour.