Mr Red wrote: Why would Argos want to put advertising on their website?

From last week's Netwars column:

The fundamental lie underlying the advertising industry is that people can be made to like ads. People inside the industry sometimes believe this to a delusional degree - at an event some years ago, for example, I remember a Facebook representative suggesting that correctly targeted ads could be even more compelling to the site's users than *pictures of their grandchildren*. As if.

The ad delusion - Netwars